What's in it for me(at)?
How Juicy Marbles navigates the tricky business of marketing plant-based steaks
Juicy Marbles’ mission is to create plant-based alternatives that even your grandmother—who wants you to enjoy your food and be healthy—would proudly serve. They're known for crafting the world's first plant-based steak with fat marbling, as well as hearty tenderloins, and ribs with plant-based bones. How does the company engage customers with their eccentric line of premium products? What have they learned about how (and how not) to market plant based meats? And what has been the key to positioning themselves as a legitimate alternative to animal-based whole cuts? Magnus Ruben from Juicy Marbles will answer all these questions and more at Future Foods